Shark Week S37 E1

The Discovery Channel's Shark Week, first broadcast on July 17, 1987, is a weeklong series of feature television programs dedicated to sharks. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter.